All In Black – The New All Blacks RWC 2011 Coming Soon


Lovell Rugby is hugely excited as in less than 10 days we can unveil the latest New Zealand All Blacks RWC 2011 Rugby Shirt and 2011/12 Home and Alternate rugby shirts.

The new All Blacks Rugby World Cup 2011 Shirt will be Adidas’s 4th All Blacks World Cup shirt after there first in 1999.  The new rugby shirts are are launching on the 31/07/2011 and will be worn for the first time in the Tri Nations when the All Blacks take on South Africa in Wellington.

All Blacks Captain Richie McCaw spoke at the start of the week about the new Kit.

The jersey design has been a well-guarded secret and all McCaw will say about the jersey is that “it is revolutionary and also respectful to the All Blacks’ long and proud history.”

“It’s not change for change’s sake. I’m a traditionalist when it comes to rugby and fans can rest assured that it still looks like a rugby jersey. It’s still an All Blacks jersey that you’re proud to hold up and proud to run out and wear,” he added.

The other players involved in the development of the jersey include Dan Carter, Andrew Hore, Brad Thorn, Conrad Smith, Mils Muliaina and Keven Mealamu.

The All Blacks strip has relatively remained the same since Adidas took over as the jersey maker in 1999 when the white collar was removed for an all black look.

Adidas Country Manager David Huggett says the jersey will contain a “visible difference”.

“We are mindful that the people of New Zealand own the All Blacks jersey. Although there will be a visible difference in the All Blacks jersey this year, the change will be respectful to its 127-year legacy,” he said.

“The 2011 jersey will again raise the bar for both technology and design,” says David Huggett. “This year New Zealand rugby takes a big step into the international limelight, so it is fitting that the jersey should take a leap forward in its long evolution.”

With the anticipation growing, we decided to trawl through our rugby shirt archives and show you the last 3 Rugby World Cup Shirts.

2007 Rugby World Cup

2003 Rugby World Cup

1999 Rugby World Cup

Which do you think was the best shirt?

Be the first to see the New 2011 All Blacks Rugby Shirts at Lovell Rugby

To be the first to see the new 2011 All Blacks Rugby Shirts, visit our countdown page and enter your email address and we will email you as soon as the shirts are available.