With the recent addition of Northampton Saints and England forward Courtney Lawes to the list of players wearing their boots, Adidas seem to have pulled off another scalp by bringing one of Europe’s most exciting young talents over to their prestigious brand.
Since his appearance at the Dubai Sevens back in 2009, Alex Cuthbert has fluttered between boots from Adidas, Nike and Puma although never really stuck to one particular pair until earlier this year. He started the 2012 Six Nations in a pair of the original Adidas RS7 rugby boots but by the end of the competition Puma managed to get him in a pair of their V1.11 boots.
He continued to wear the Puma brand, namely the V1.11 and evospeed 1 boots, for the rest of the 2011/12 season and started this season in them aswell. Against New Zealand last weekend though he made the switch and ran out in a pair of the latest Adidas AdiZero RS7 III Pro TRX SG Rugby Boots Purple/Yellow. These were an instant hit as he scored his fifth international try in a 33-10 defeat.
Other leading wingers including Bryan Habana, Hosea Gear and international team mate George North all wear the Adidas speed boot as it is perfectly suited for their position. The RS7 III model is made from a Sprint Skin Upper which is light, softer and stronger than all other synthetics. For a winger speed is everything so having a lightweight boot is essential for being able to perform at the highest level.
Those wearing the 11 and 14 shirts are sometimes needed to change direction and accelerate off the mark in a split second so the way in which their boots grip to the surface is vital. Using the new Hybrid sole plate, this utilises a combination of moulded and screw-in studs for optimal grip and traction across soft natural surfaces. One of the key strengths of the RS7 III is the inclusion of Adidas’s Sprintframe outsole construction, focusing on stability and lightweight through geometry.