Enjoying Lunch with the New Zealand All Blacks

Enjoying Lunch with the New Zealand All Blacks

It’s not everyday you get up close and personal with the biggest names in rugby, let alone share lunch and shoot some pool with a group of world champions but that’s exactly what the winner of our exclusive competition to lunch with the New Zealand All Blacks experienced prior to their encounter with England earlier this month.

Lovell Rugby teamed up with adidas to offer this once in a lifetime experience and it’s fair to say that this was one of the most popular competitions we have ever run. Then again who wouldn’t want to hang out with the likes of Dan Carter, Richie McCaw and Ma’a Nomu.


Check out our exclusive behind the scenes action as adidas and the New Zealand All Blacks played host to our competition winner.

With over 300 caps between three of the iconic giants of All Blacks rugby, lunch was always going to be a surreal experience and even more so when it was soon discovered that everything on the menu was aptly black in colour. With sushi and cake presented on a black decorated table, barely a hint of colour was in sight and that was just for starters.

The next course involved a friendly game of pool on a mini table decked out in a black cloth with black balls, adidas were certainly proving they are #allin when it comes to show stopping details and clearly take inspiration from the team itself. On the field it’s business as usual but the winning mentality extends off it too, although in a slightly more friendly manner. You would be forgiven for conceding defeat though as you certainly wouldn’t want to get on the wrong side of McCaw and co.  

Check out Lovell Rugby’s full collection of adidas New Zealand All Blacks rugby shirts, kit and clothing to show off your support for the world champions.