Lovell Rugby Exclusive Interview With PAS Founders Darren Campbell MBE and Jon Williams

Lovell Rugby will now be stocking PAS Supplements. Lovell Rugby has chosen to work with PAS because of the brand’s passion and knowledge in sports nutrition.

Lovell Rugby was thrilled recently to have the chance to interview Darren Campbell MBE and Jon Williams founders of PAS (Pro Athlete Supplemention). As part of this Lovell Rugby will bring you the interview in two parts. Firstly with Jon and then with Darren.

Jon Williams (BSc) has been working as a sports nutritionist since graduating from the University of Wales in 1997.

Previous clubs include West Bromwich Albion FC, Nottingham Forest FC, Cardiff City FC, Doncaster Rovers FC, Hereford FC, Cheltenham Town FC, Oxford United FC.

Jon has guest lectured the Masters in Sports Nutrition at UWIC, performed nutrition seminars with the RAF, Ministry of Defence and the British Army.

In addition to this he currently is the head nutritionist for;

  • Welsh Rugby Union – National Squad Nutritionist
  • Bolton Wanderers FC – 1st team Nutritionist
  • Cardiff Blues
  • Gwent Dragons

With working with the Welsh Rugby squad, aswell as the Gwent Dragons and Cardiff Blues Jon has an in depth knowledge of Supplementation in Rugby.

Lovell Rugby Interview’s Jon Williams

Can you tell me a little about how the company was started etc…?

Having worked in professional sport for 10 years I wasn’t happy with the products available for the athletes I was working with and hence decided to start Pro Athlete Supplementation. Products based on evidence and practical experience in the field that would make a significant impact on performance.

How important is nutrition and supplements in the modern game? In sports such as rugby where there is a huge emphasis on high lean body mass levels, strength and power then it’s a must.

Players of today are far physically superior to players 5 years ago and this is down to training but also more focus on nutrition and supplementation. Supplements such as creatine and beta alanine make a huge difference.

What advice would you give young aspiring athletes/players looking to improve their nutrition and conditioning?

Train hard, eat well and rest, at a young age keeping it simple. Most young players get good advice from clubs and academys on correct training methods, intemsity and frequency, however its regimented discipline to good eating habits that will allow them to get the best results from their training. Don’t try and bulk too quick by eating lots of junk food, eat wholesome foods, 2-3 hours apart, cut out all soft drinks and improve hydration by drinking more water.

How important is choosing the right products to choose your specific goals?

Good advice is invaluable, to us its never about the sale, its easy to sell anything once, however players only come back if they get good advice and results. Every club that has used our supplements continues to do so.

What products of yours are best for Rugby? which specifically for power etc, bulk, leaning down –

During mass gaining phases then Phase 2 Post training, Phase 3 between meals and AGF-1 (optimise’s Testosterone/Cortisol Ratio). During Pre Season then I would also add in Beta Alanine to delay lactic acid build up, if you can train at a higher intensity then you will get better adaptation and thus reach a higher end point by the end of pre-season, just put up with the tingles it’s worth it. During fat loss phases I get players to drop a meal or two and replace with a sachet of Phase 3, this maintains lean muscle but produces great bodyfat loss, CLA is worth adding in as well during this period.

How important is Nutrition in the international game?

At Wales we place a huge emphasis on nutrition, when players are in camp I organise 5 meals a day, each providing the required protein and carb intake, along with two recovery shakes. In addition we focus on improving the quality of food eaten, e.g grass fed free range beef. Players realise that being disciplined with eating and supplements does make a difference and are willing to utilise this in their quest for success.

Look on the Lovell Rugby Blog on Wednesday for the second part of the interview with Darren Campbell.