During the 2012 NRL season, a number of teams have been changing out of their traditional home and away strips to instead wear a custom shirt designed to either pay tribute to past and present residents of Australia, raise awareness of breast cancer or celebrate the national armed forces.
Shirt manufacturer ISC arranged new shirts for the Canberra Raiders, Manly Sea Eagles, North Queensland Cowboys, Penrith Panthers, Sydney Roosters and the South Sydney Rabbitohs. All the shirts have their own one off design which makes them unique and a must for any collector.
The Indigenous shirts which were produced for the Rabbitohs, Sea Eagles and Cowboys pay homage to the past and present residents of Australia. Each has a plain background and are covered in professional drawings. The Rabbitohs shirt is the busiest of the shirts with images of rabbits, boomerangs, black hands and a number of red and green dots. The Sea Eagles shirts has the stingray and whale totems of the northern beaches. The Cowboys shirts artwork depicts the traditional Aboriginal and Torres Islander culture and lifestyle of hunting, gathering, dance, song and ceremonies.
The Roosters, Cowboys and Panthers all had a shirt released as part of the annual Women in League campaign. The WIL platform recognises and thanks close to 60,000 women involved in the game – from mothers and fans, to coaches, players, referees, first aid officers and board directors. Like any breast cancer shirts released in the UK, the colours used on the shirts is a mixture of white and pink to make them stand out on pitch and help raise awareness.
To celebrate Anzac day the Roosters, Sea Eagles and Raiders all wore a camouflauge print shirt for one match. Anzac Day is a national day of remembrance in Australia and New Zealand, originally commemorated by both countries on 25th April every year to honour the members of the Australian and New Zealand Army Corps (ANZAC) who fought at Gallipoli in the Ottoman Empire during World War I.