Welcome to The Offload by Lovell Rugby

Bringing you the latest releases, player interviews & chat from the world of rugby.

This week’s feature article

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The latest videos

A closer look at the British &
Irish Lions 2017 Shirt

A closer look at the All Blacks
Maori 2017 Shirt

A closer look at the British &
Irish Lions 2017 Training Kit

The latest products

FREE Boot personalisation

Lovell Rugby is the only place you can personalise your Rugby Boots… COMPLETELY FREE!

Whilst other online rugby stores will charge you in excess of £20 to personalise your items, we do it for you at no extra charge.

Our FREE iD service means you can have your boots personalised just like your idols without the cost.

About Lovell Rugby


The home of FREE boot personalisation, Lovell Rugby kits you out on and off the pitch with everything from rugby boots,
international & club shirts to protection and leisurewear.

FREE Boot Personalisation

FREE UK delivery over £100

Quick & easy returns