Mana, Strength and Heritage - Maori All Blacks 2016 Rugby Shirt

August 01, 2016

A team that represent the proud culture of New Zealand, the Maori All Blacks take their powerful, free-flowing style of rugby to Chicago, Limerick and London later this year, and adidas Rugby have given them a new shirt to conquer both sides of the Atlantic in.

Out on the pitch it’s a team effort whenever the Maori All Blacks take to the field, and it’s been the same for the famous Three Stripes over the past 18 months. They brought in Maori artist Dave Burke, as well as the team’s kaumātua Luke Crawford, to work on the design and development of the shirt. By utilising the skills and knowledge of the pair, adidas have been able to create a shirt that represents the Maori All Blacks’ unique style and pay respect to the traditional Maori culture.

At the heart of the design are the powerful oceans of New Zealand, incorporated to showcase the strength and agility of the players. Kōwhaiwhai patterns surround Tangaroa to represent tidal flow, movement, strength, determination, power and speed.

We don’t see the Maori All Blacks take to the field very often, but when they do their unity is there for all to see. Within the detailed design, Burke included a waka paddle that runs through the mānawa line and through Tangaroa to become the arero of Tangaroa. This symbolises moving together in one direction with one heartbeat, unity, whānau and purpose.

Between Burke and Crawford, they’ve designed one of the most complex designs we’ve ever seen on a Maori All Blacks shirt, with nearly every component having a meaning. The cutting edge of the waves represent the team’s free-flowing play, whilst the background infill represent scales, which link back to the central them of Tangaroa.

Like a fine piece of art, the Maori All Blacks 2016 Rugby Shirt is certainly a thing of beauty. Head over to Lovell Rugby to order yours today.


The Maori All Blacks 2016 Rugby Shirt is now available at Lovell Rugby.


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